Read time: 1 minute

Welcome to The Solo Recruiter (TSR)! This is a weekly newsletter dedicated to providing actionable insights in a minute for busy recruiters. By subscribing, you unlock access to trending recruitment business know-how that has been tried and tested.

As a TSR member, you’ll get:

• Our entire database of past and future actionable tips as soon as it’s launched!

• Access to me, where you can ask me stuff pertaining to recruitment or solopreneur.

• Proven actionable ideas to take your recruitment business or side hustle to the next level.

• The CRM I designed for recruitment business. I charge a small one time fee for it but it is so simple and useful that you will definitely LOVE it.

The Solo Recruiter Branding

You are a solo recruiter feeling helpless because you do not know how to brand against the agencies out there.

Today if you are a solo recruiter, there is advantage.

Unlike agencies which struggle with legacy systems and policies, you can redesign according to how you want your recruitment process to look like.

Yes, you call the shot. Every One Of Them.

That said, there is a branding tip I would like to share about being a solo recruiter.

Solo recruiters are basically solopreneurs in disguise.

The startup DNA is in your blood.

What better way than to work with startups, offering them your services via unique T&C (terms & conditions).

This is what I do.

I approach a startup and I “invest” in them.

Hi. You are probably bootstrapping and hiring budget is best kept to a minimal for now until you gain traction. I can’t do it for free but I know the key to successful startups lie in having the right people onboard especially at early phase. It is a time consuming process but the effort is well worth it. I can help you at a fixed cost of XXX. This is not possible with most recruiters because they charge 12-20% of the annual salary as a standard fee. So I have a condition. I like what your company does and I want to negotiate a deal that includes sweat equity. In return, I will support your hires for this fixed fee of XXX per position.

Interestingly, a few startups took this seriously because paying a fixed (lower) fee is significantly easier on their pockets than paying 16-25K for a new hire. In many cases, they are paying just 33% of what they need to pay to a standard agency.

When you are solo, you got to play your cards right and brand yourself “blue ocean style”.

p.s. Are you a solo recruiter? Learn pricing strategy from me, so that you can make your startup recruitment business profitable in the long run. Who knows, your sweat equity might even let you “retire” when one of your startup clients hit a moonshot. 🚀🚀🚀

p.p.s. A warm welcome to everyone who subscribed The Solo Recruiter since last week! We’re growing! You are now a part of this community that supports one another to achieve greater results in recruitment business. 🎉 If you like the content, reshare this resource to your network. 🙏

Let’s connect on LinkedIn and Telegram (The Solo Recruiter Community) where I share tips and Live Stream for recruitment business.

​About this newsletter: You are receiving this email because you subscribed to my weekly TSR (The Solo Recruiter) newsletter. Every week, you learn the strategies that successful recruiters use to grow their businesses. So you can also do the same and launch your business.