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- TSR #021: Chasing The Wrong Metrics
TSR #021: Chasing The Wrong Metrics
Read time: 2 minutes
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Ok, let’s dive in for today. What’s Cooking?
Here’s How You Can Get Burnout (Guaranteed)
When I first started out in recruitment, I was working 12 hours a day minimally, chasing after metrics that didn’t matter. I was burnt out after my 3rd year but those days, people were tough. I stoically endured through it. After all, mental health wasn’t a catchphrase.
Back to the point, the metrics I was chasing after did little to my bottom line.
What are those metrics? Let’s list them out.
Number of candidates reached per position (the more the merrier…true for the management because part of their KPI is to build database.)
Number of CVs sent (Spam the clients relentlessly, one of them would get the job! Ultra bad move but shockingly some clients luv it. “Give me more”, they say. 🥶 )
Stuffing all kinds of candidate details into a poorly designed CRM that requires EVERY single field to be filled before it can register as a data entry. (This means you die die have to know the date of birth dd mm yyyy or marital status of that female candidate who is already very aghast at your lack of sensitivity.)
There are more but these are the TOP 3 killer metrics. If you are faithfully doing these right now for your business or employer, you got to stop this madness.
Instead, you got to work on metrics that contribute to your bottom line. These are the TOP 3:
Candidate satisfaction (this affects the final acceptance probability)
Quality of hire (is your client happy with the hire?)
Employee retention (this reflects your true ability. If your candidates are staying long, you’re getting it right and so give yourself a pat.)
By perfecting these 3 areas, your clients will never need to consider another recruiter. Not only that, your candidates will also keep you top of mind and introduce their network to you, saving you hundreds of hours on cold InMails.
I guess it’s not difficult to decide which is better?
p.s. Follow me on LinkedIn and DM “The Solo Recruiter” if you are feeling burnt out and want to know how to achieve more with less. [pareto principle]
Joo Kwang
Author of Solopreneur’s Guide to Recruitment Business
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